SHAKE SHACK x HBO GAME OF THRONES
In partnership with HBO and in anticipation of the premiere of the 8th and final season of Game of Thrones, Shake Shack launched a special Game of Thrones fiery burger and Señor Lechuga hot sauce is the FIRE in the burger!
Shake Shack’s executive chef (John Karangis) and head of culinary (Mark Rosati) crafted the burger in Shake Shack’s Innovation Kitchen incorporating Señor Lechuga Hot Sauce .002 (Chipotle Salt Reapers) to provide the “fire" in Shake Shack’s biggest collaboration to date.
Of all burgers tested and all the hot sauces that could have been selected for this massive collaboration with these two powerhouse and esteemed brands, Señor Lechuga Hot Sauce was chosen.
The fiery burger was originally exclusively at NYC’s Madison Square Park (along with the Game of Thrones Icy Dragonglass Milkshake for a complete Fire & Ice GoT concept), and could only be ordered if requested in Valyrian (the fictional GoT language). After a week at the single location, the secret menu rolled out nationwide, with the burger being offered at select Shake Shacks in top markets across the country.
The collaboration instantly went viral resulting in tons of press, with the burger getting phenomenal feedback and reviews.