SHAKE SHACK x HBO GAME OF THRONES   In partnership with HBO and in anticipation of the premiere of the 8th and final season of Game of Thrones, Shake Shack launched a special  Game of Thrones  fiery burger   and Señor Lechuga hot sauce is the FIRE in the burger!    Shake Shack’s executive chef (John Karangis) and head of culinary (Mark Rosati) crafted the burger in Shake Shack’s Innovation Kitchen incorporating Señor Lechuga Hot Sauce .002 (Chipotle Salt Reapers) to provide the “fire" in Shake Shack’s biggest collaboration to date.    Of all burgers tested and all the hot sauces that could have been selected for this massive collaboration with these two powerhouse and esteemed brands, Señor Lechuga Hot Sauce was chosen.    The fiery burger was originally exclusively at NYC’s Madison Square Park (along with the Game of Thrones Icy Dragonglass Milkshake for a complete Fire & Ice GoT concept), and could only be ordered if requested in Valyrian (the fictional GoT language). After a week at the single location, the secret menu rolled out nationwide, with the burger being offered at select Shake Shacks in top markets across the country.   The collaboration instantly went viral resulting in tons of press, with the burger getting phenomenal feedback and reviews.

SHAKE SHACK x HBO GAME OF THRONES

In partnership with HBO and in anticipation of the premiere of the 8th and final season of Game of Thrones, Shake Shack launched a special Game of Thrones fiery burger and Señor Lechuga hot sauce is the FIRE in the burger!

Shake Shack’s executive chef (John Karangis) and head of culinary (Mark Rosati) crafted the burger in Shake Shack’s Innovation Kitchen incorporating Señor Lechuga Hot Sauce .002 (Chipotle Salt Reapers) to provide the “fire" in Shake Shack’s biggest collaboration to date.

Of all burgers tested and all the hot sauces that could have been selected for this massive collaboration with these two powerhouse and esteemed brands, Señor Lechuga Hot Sauce was chosen.

The fiery burger was originally exclusively at NYC’s Madison Square Park (along with the Game of Thrones Icy Dragonglass Milkshake for a complete Fire & Ice GoT concept), and could only be ordered if requested in Valyrian (the fictional GoT language). After a week at the single location, the secret menu rolled out nationwide, with the burger being offered at select Shake Shacks in top markets across the country.

The collaboration instantly went viral resulting in tons of press, with the burger getting phenomenal feedback and reviews.

DANNY MEYER’S TACOCINA   Timed for Labor Day Weekend, our .003 pineapple flavor inspired a taco collaboration at Danny Meyer’s  Tacocina  in Williamsburg Brooklyn.  Customers had to order the carnitas taco and ask to “make it caliente!”  The carnitas collab was so popular, it became a permanent menu item.

DANNY MEYER’S TACOCINA

Timed for Labor Day Weekend, our .003 pineapple flavor inspired a taco collaboration at Danny Meyer’s Tacocina in Williamsburg Brooklyn.

Customers had to order the carnitas taco and ask to “make it caliente!”

The carnitas collab was so popular, it became a permanent menu item.

HALF FACE BLADES   Half Face Blades is trusted by everyone from special warfare operators around the world to the elite team in Thomas Keller’s kitchen for his dining room at French Laundry.    For Valentine’s Day, we joined forces to create a custom one-of-a-kind drop-dead-gorgeous Señor Lechuga Hot Sauce Santoku blade, which we gave away (though it pained us to part!) to prove our love for our followers and fans.

HALF FACE BLADES

Half Face Blades is trusted by everyone from special warfare operators around the world to the elite team in Thomas Keller’s kitchen for his dining room at French Laundry.

For Valentine’s Day, we joined forces to create a custom one-of-a-kind drop-dead-gorgeous Señor Lechuga Hot Sauce Santoku blade, which we gave away (though it pained us to part!) to prove our love for our followers and fans.

BESPOKE POST   Luxury subscription service Bespoke Post selected Señor Lechuga Hot Sauce as their brand partner for their most popular box.    Timed with Cinco de Mayo,  the Hecho box  now contains spice blends that Señor Lechuga custom created so that people would be able to make their own version of Señor Lechuga Hot Sauce.    For the launch, a Meet the Makers video was created that introduces the Bespoke Post community to the husband + wife co-founders of Señor Lechuga Hot Sauce and also details the steps in making your own hot sauce. Check out the video  here !

BESPOKE POST

Luxury subscription service Bespoke Post selected Señor Lechuga Hot Sauce as their brand partner for their most popular box.

Timed with Cinco de Mayo, the Hecho box now contains spice blends that Señor Lechuga custom created so that people would be able to make their own version of Señor Lechuga Hot Sauce.

For the launch, a Meet the Makers video was created that introduces the Bespoke Post community to the husband + wife co-founders of Señor Lechuga Hot Sauce and also details the steps in making your own hot sauce. Check out the video here!

MURRAY’S CHEESE   Name a more iconic duo than hot sauce and cheese!  At these fun classes we co-host with the super knowledgable and talented Murray’s team, we pair our hot sauces with their cheeses for an unbelievable tasting and learning experience.  There’s also Señor Lechuga Hot Sauce infused spirits and cocktails made custom for the classes, as well as unlimited beer, to complement the cheeseboard selections.  These classes always sell out in advance so check the Murray’s calendar for our next one!

MURRAY’S CHEESE

Name a more iconic duo than hot sauce and cheese!

At these fun classes we co-host with the super knowledgable and talented Murray’s team, we pair our hot sauces with their cheeses for an unbelievable tasting and learning experience.

There’s also Señor Lechuga Hot Sauce infused spirits and cocktails made custom for the classes, as well as unlimited beer, to complement the cheeseboard selections.

These classes always sell out in advance so check the Murray’s calendar for our next one!